Our role is to inform the student not influence their decision by persuasive measures. 

I didn't realize there was a law about SPAM email.  The CAN-SPAM Act, a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to stop unwanted emails, and spells out tough penalties for violations.  Despite its name, the CAN-SPAM Act doesn't apply just to bulk email. It covers all "commercial messages,"

Students deserve an open-door policy. This build trust and promotes transparency.

A culture of compliance is important for a teams success and to ensure that trust has been built between leadership and students. 

I have learned that getting to know your school's marketing team is beneficial. As this helps you learn more about what your prospective students already know. This also get's you ready for what maybe coming down the pipeline. 

I found this information interesting and important to understand, as I have lots of PSEO students in my classrooms. I am wondering if anyone has had any issues with parents of PSEO students? Also, I have had parents of adult (older than 18) call much more in the past few years than ever before. Have you seen an increase in this "helicopter" parenting style with students?

It is important to know what is appropriate language and conversations for Admissions to have with prospective students that are applying for financial aid assistance at the institution of their employment.

It is very important that the advertising and communications for your institution is clear and honest so that there is no confusion or misrepresentation.